Search & AI
Found by the people already looking for you.
Your next client is searching right now. Some of them are typing into Google. More of them are asking ChatGPT, Gemini, or Perplexity to recommend a business like yours, and taking the answer they are given. We make sure your business is one of the names that comes back.
The cost of not being found
A business that doesn't show up in search rarely loses work in a way it can see. No one calls to say they chose a competitor because an AI assistant named them first. The enquiry simply never arrives.
That is what makes it expensive. Good businesses with strong reputations go quiet for months and put it down to the market, when the real problem is that the people looking for them can't find them. Referrals still come in. The new work, from people who have never heard of you, goes to someone else.
Search has also changed shape. Google now answers many questions at the top of the page before anyone clicks, and AI assistants give a short list of names instead of ten blue links. Being on page two used to mean fewer visits. Now it often means none.
What we do
Search engines and AI assistants are trying to answer the same three things about your business: what it does, who it is for, and whether it can be trusted. Most businesses never answer that clearly anywhere. We fix that across four areas.
The foundations of your website. How your pages are structured, how fast they load, how clearly they say what you do, and the technical groundwork underneath, including the structured data that tells Google and AI exactly what your business is. A site can look good and still be hard for a machine to read. We make it easy.
Your Google Business Profile and listings. For many searches, the map and the business profile are the first thing anyone sees. We set them up properly, keep your details consistent across the directories that matter, and put in place a simple way to collect genuine reviews from your customers, because reviews are what make a business look like the safe choice.
Content worth pointing to. Search engines and AI tools recommend businesses that answer their customers' questions well. We write the pages and articles that do, in your voice, so there is something substantial for them to find and cite.
How you are described elsewhere. AI assistants rely heavily on what other sites say about you, not only what you say about yourself. We make sure your business is described consistently and credibly across the places they draw from.
How it works
- 01
We search for you the way your buyers do. On Google, on Maps, and in the AI assistants, using the questions your customers would ask. You see where you appear, where you don't, and who is being recommended instead.
- 02
We fix the foundations first. Website structure, technical groundwork, your business profile, and your listings. This is where the quickest gains usually sit.
- 03
We build what earns recommendations. Pages and articles that answer what buyers are asking, and a consistent description of your business across the web.
- 04
We track it and keep going. Search and AI answers shift constantly, so we check where you stand each month and adjust.
What to expect
Nobody can promise first place on Google or a guaranteed mention in ChatGPT, and anyone who does is selling something. What we can do is remove everything on your side that holds you back, and give search engines and AI tools every reason to choose you.
Fixes to your profile and website can show results within weeks. Rankings for competitive searches take months, and they compound: each month of work makes the next one count for more.
Frequently asked questions
What is the difference between SEO and AI search?
SEO is about ranking in the list of results on Google. AI search is about being named when someone asks an assistant like ChatGPT for a recommendation. They draw on many of the same signals, so the work overlaps heavily, but AI tools lean more on how consistently and credibly your business is described across the web.
Do I need a new website?
Usually not. Most of the work happens on the site you already have. If the site itself is holding you back, we will tell you, and we can rebuild it as part of our Websites & Online Stores service.
Can you work with my existing web developer?
Yes. We can make the changes ourselves or give your developer a clear list of what to change and why.
How long until I see results?
Profile and listing fixes can show within weeks. Competitive searches take months. We report each month on where you stand, so you can see the movement rather than take it on faith.
Is this only for local businesses?
No. We work with businesses that serve a local area and businesses that sell nationally or online. The approach changes, but the foundations are the same.
Find out where you stand.
Tell us what you do and who you want to reach. We'll show you where your business appears today, and what it would take to be the name that comes back.
Let's Talk