The six strategies
- 1.Entity engineering. Build a single, unambiguous Organization entity with linked Person, Service, and WebSite nodes.
- 2.Authority publishing. One indexable page per concept you want to own. Defined-term, FAQ, and explainer formats outperform blog rambles.
- 3.Atomic answer design. Front-load the answer. One question per section. Quote-ready prose.
- 4.Fact synchronisation. Align name, description, services, and location across LinkedIn, Crunchbase, directories, and press.
- 5.Trusted-reference acquisition. Earn citations from sources AI engines already trust: industry media, recognised publications, authoritative directories.
- 6.Monthly measurement. Track citations across engines, watch for regressions, prioritise the next fix.
Why it is a loop, not a launch
AI engines refresh continuously. Competitors keep moving. Your entity graph hardens over months as references accumulate. The brands winning AI visibility treat it like a quarterly strategy with monthly measurement and weekly small fixes, not a one-off SEO sprint.
